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Offline advertising service on the car

Belarus, Minsk city
Market: Services
Stage of the project: Operating business

Date of last change: 27.01.2019
Min investment
$  10.000
Total required
$ 119.250
Rating
equalizer 341 из 1000
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Idea

The bottom line is to enable advertisers to get affordable and high-quality advertising. And the owners of cars - to give the opportunity to earn additional funds.
If you are an advertiser, you can set the region, auto class, its color. Also you can start advertising from one car, there are no entrance thresholds or hidden payments.
If you are an owner of a car and you do not mind placing an advertisement of a brand on your iron horse, this is great, because for this you will be able to receive absolutely real money that can cover your insurance, a new set of rubber, in general anything.

Current Status

The service is in production. All activity chains are checked for operability. A lot of small work. Basically, improvements are needed to improve the convenience of the service and its quality of delivery. For example, now there is no opportunity to extend the advertising campaign, there are no detailed logs for each car (data is available), there is no possibility to work at our tariff (when the cost is calculated depending on the current location and traffic load around), the payment gateway is not integrated, now all payments from the outside world is done by hand.

Market

Our clients are active advertisers. We also apply for new advertisers who are interested in such a presentation of the advertising message. Our goals for each market are as follows:

Take 5% of the volume from all transport advertising
Lure 2.5% of the volume from all the out-of-home advertising
Luring 0.5% of the volume from all media advertising

Problem or Opportunity

Advertising on the car is of interest to many advertisers, but it is not placed, because there are no guarantees of good faith attitude of drivers and car owners to an advertising banner. We will be able to control this and, if necessary, fine the unscrupulous drivers.

Most advertisers have an interest in external advertising. As a rule, it is used only by those advertisers whose budgets are large enough. We can offer an advertiser to start an advertising campaign with a car. The car is not a bigboard or citylite and as a rule its monthly rent is much less money.

Many advertisers are some key players in their market (national distributors, manufacturers, franchisers) who run advertising campaigns from their head offices. Our service model completely fits into the needs of these customers. The marketer opens advertising campaigns for different regions with the necessary targeting and sees reports on the direct line.

Motorists like any other people are interested in making money. We offer a relatively passive income that interests many. We also undertake to guarantee payment for the service performed by the motorist (by freezing the lease from the advertiser's account).

Advertising agencies are interested in new orders. We offer to participate in our service to receive them. An application was created specifically for performers (individuals who will directly perform work on production, installation or dismantling). The report on the work done is sent directly from the application, minimizing the number of actions.

Solution (product or service)

We provide a full-fledged platform that assumes the responsibility of monitoring the full-fledged quality implementation of the
Advertiser:
+ timely payment for ordered services (by freezing the necessary funds)
Motorist:
+ conscientious attitude to the advertising message, control of the actual placement of the advertising message
Advertising agency:
+ high-quality performance of production, installation and dismantling of advertising messages

Competitors

Competitor from the USA. In contrast, we are more focused on corporate clients and only on our local market.


Competitor from Ukraine. To a greater extent it is made as an electronic advertising agency and offers any kinds of area. Also, advertising media are mainly corporate clients.

There are no more competitors according to our data.

Advantages or differentiators

We are aimed at all advertisers and advertisers. We have mobile applications for performers (advertisers) and drivers. The platform allows you to enter a new market (national) within 1 day.

Business model

Consumer segments:
Advertisers who are interested in showing their advertising message.

Value proposition:
Placement of an advertising message at a low cost (in comparison with other carriers of external advertising) on ​​the cars of owners cooperating with us.

Sales channels:
Our service

Relationship with customers:
All the processes in the service are moderated by our moderators. This placement of the advertising campaign, the approval of the advertisement (car), the report on the work done by the advertising agency (production, installation, dismantling). We understand that our main value is to guarantee the conscientious fulfillment of the obligations of all parties to each other.

Income revenue streams:
Commission for the passage of funds through our service. Because our service is the meeting point for all parties to a potential transaction for an advertising campaign without intermediaries, we can claim a fairly high commission. Since enterprises that provide this kind of services on a turn-key basis (usually locally) have a margin of 50-100% (https: //equipment- for small business.rf/viewtopic.php? T = 561).
An additional stream of revenue revenue can be made the development of advertising banners by its own team of designers.
Also, an additional flow of income can be done by own production, installation and dismantling of advertising messages in those markets where there are justified number of orders.

Key resources:
Automated service based on our host and also mobile applications for different roles of users in our system. Mobile applications in the first place should simplify the relationship of users with our service, which is essentially done.

Key activities:
Moderation of all risk actions in the service, processing of financial flows, correct distribution of finance between service participants, technical support of the service by its own development team, sales of services of our service by own managers.

Key partnership:
It is necessary to form a portfolio of advertisers interested in our service. Unfortunately, this is still the weak side of the project.

Expenditure structure:
Content of the development team
Content of the corps of sales managers
Rental and maintenance of the office of the company
Media advertising
Digital advertising
Participation in professional exhibitions and meetings in order to popularize the service

Money will be spent on

Financing of the development team, sales department and department see.
Now the budget for the development team is about 2000 dollars (designer, layout designer, backend developer, front-end developer, sales manager, videographer and smm-specialist). By the standards of the local market these are average wages, but the problem is that if we are going to grow it would be very good to increase the wage fund in order to further motivate the employees to remain in our project. Because leaving one of these employees can have a fairly negative impact on the rate of growth of the project.
My proposal is to increase the wage fund by half.

Sales department:
To effectively promote the product, we need an army of sales managers, who from our office will be able to communicate our product to potential advertisers. Our vision is 1 sales manager for 10-15 million people. This sales manager should be free to speak the local language and navigate the local advertising market.
Our vision is 20 sales managers on a remote basis within local markets. The base salary is $ 500, the rest is bonuses or fines when sales plans are not executed.

Department of smm:
Each national market needs official pages in social networks, videohosting in the native language. Our vision is 1 national market - 1 smm manager in the office or on a remote basis. The average salary is $ 600 (differentiated depending on the market). Our vision - 9 national markets initially: Ukraine, Germany, France, Great Britain, Canada, Israel, Belarus, Russian Federation, Kazakhstan.

The sales manager who exists now can continue to work with the Ukrainian market or retrain to a moderator, since as soon as the flow of advertisers goes we will need supervisory specialists.

Also in the near future we will need a QA specialist (tester) for a better product. At the moment, the functions of the tester were performed in part by each member of the team.

Financing Plan:
1st month:
Increase s / n team 4000 dollars
The search for sales managers 1000 ($ 50 per manager)
Search for CMM managers 450 ($ 50 per manager)
Office Content $ 150
Budget for creating video content $ 200
Organization of communication $ 50 (ip telephony, task tracker)
Maintenance of server capacities and communications $ 50
---> 6350

2nd month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Maintenance of server capacities and communications $ 50
Office Content $ 150
Video Content Creation $ 200
The budget for organizing the whole team meeting is $ 12,500
---> 31400
/ **
 * At this stage, we expect to receive the first applications
 * advertisers
** /

3rd month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 600
Budget for digital advertising campaigns 400 dollars
Maintenance of server capacities and communications $ 100
Office Content $ 150
Creation of video content $ 250
---> 20000
/ **
 * At this stage, we expect to receive a constant stream of applications
 * advertisers
** /

4th month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 700
Budget for digital advertising campaigns $ 450
Maintenance of server capacities and communications $ 150
Office Content $ 150
Creating video content $ 300
---> 20250

5th month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 800
Budget for digital advertising campaigns 500 dollars
Server capacity and communications content $ 200
Office Content $ 150
Creation of video content 350 dollars
---> 20500

6th month:
Budget s / p development team 4000 dollars
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 900
Budget for digital advertising campaigns 600 dollars
Server capacity and communications content $ 200
Office Content $ 150
Video Content Creation $ 400
---> 20750
/ **
 * At this stage, we expect to achieve break-even
 * for the current month. Those. investment at this stage should
 * to cease.
** /

7th month:
Budget s / p development team $ 5,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 1,100
Budget for digital advertising campaigns $ 700
Maintenance of server capacities and communications $ 300
Office Content $ 150
Creation of video content $ 450
---> 22700

8th month:
Budget s / p development team $ 5,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 1,300
Budget for digital advertising campaigns $ 800
Server capacity and communications content $ 400
Office Content $ 150
Creating video content $ 500
---> 23150

9th month:
Budget s / p development team $ 5,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns 1500 dollars
Budget for digital advertising campaigns 900 dollars
Server capacity and communications content $ 400
Office Content $ 150
Video Content Creation $ 550
---> 23500
/ **
 * At this stage, we expect a return on investment for
 * 1-6 months of investment
** /

10th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns 1,900 dollars
Budget for digital advertising campaigns $ 1100
Maintenance of server capacities and communications $ 500
Office Content $ 150
Video Content Creation $ 200
---> 24850

11th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 2,300
Budget for digital advertising campaigns $ 1,300
Maintenance of server capacities and communications $ 150
Office maintenance $ 600
Creating video content $ 600
---> 25950

12th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 2,700
Budget for digital advertising campaigns 1500 dollars
Server capacity and communications content $ 700
Office Content $ 150
Video Content Creation $ 650
---> 26700

13th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 3,100
Budget for digital advertising campaigns $ 1700
Server capacity and communications content $ 800
Office Content $ 150
Creating video content $ 700
---> 27450

14th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 3,500
Budget for digital advertising campaigns 1,900 dollars
Server capacity and communications content $ 900
Office Content $ 150
Creating video content $ 750
---> 28200

15th month:
Budget s / n development team $ 6,500
Budget z / p sales managers $ 10,000
Budget z / p smm mengzherov 4,500 dollars
Budget for media advertising campaigns $ 3,900
Budget for digital advertising campaigns $ 2,100
Maintenance of server capacity and communication 1000 dollars
Office Content $ 150
Creating video content $ 800
---> 28950
/ **
 * At this stage, we expect to reach a breakeven point.
 * Ie. from 16 months after the start of the investment, we expect
 * start paying out dividends.
** /

Offer for investor

We are looking for investments in exchange for a 49% stake from our company. We are interested in at least 3 non-affiliated investors.

Risks

Possible activities of competitors in the same markets. According to our expectations, if this happens, we can expect at least 30% of the expected revenue under the most pessimistic forecasts.
Also, in this scenario, you can go to another - a less competitive market.

Photos

Photo 1 - Offline advertising service on the car
Photo 2 - Offline advertising service on the car
Photo 3 - Offline advertising service on the car
Photo 4 - Offline advertising service on the car

Product Video

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Idea
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