Photo - Application for the purchase / sale of natural farm products
44527

Application for the purchase / sale of natural farm products

Belarus, Minsk city
Market: Internet and IT, Food industry, Farming, Trade, Mobile applications
Stage of the project: Idea or something is already done

Date of last change: 07.02.2020
Min investment
$  50.400
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Total required
$ 121.110
Rating
equalizer из 1000
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Idea

In the modern world it is very difficult to find natural products without GMOs and preservatives. The only solution to the problem is to visit farmers' markets, which are not in every city. We solve this problem for you. You do not have to go to the market in the early morning to buy fresh farm products. Now you just need to make a couple of clicks to agree with one of the many farmers about the order and wait for the farmer to deliver it to your door.

Current Status

We are creating a REST API application. At the moment, the farmer’s page is ready, registration, authentication, a chat is being designed. (All pages have a responsive design)

Market

Healthy Eating People, Restaurants, Farmers

Currently, more and more people are focused on the use of absolutely natural products that most farmers can provide them. And this feature is just provided by our application. Thus, there will be more and more buyers, namely users of the Farm House application.

Problem or Opportunity

In the modern world, it is very difficult to find natural products without GMOs and preservatives. The only way to do this is to buy products at farmers' markets. However, not everyone has access to farmers' markets. Farmers have to go to the market early in the morning to sell their products, sitting at the counter all day, while he could do his own farm. And the buyer needs to leave his home in order to come to the market in another city.

The main risk is competition.
Today, there are already large trading floors that have gained their credibility in the market and continue to expand.
A well-developed marketing policy, attracting highly qualified personnel will allow us to take our place in this niche and find our customers.

Solution (product or service)

Thanks to the Farm House application, it is enough for the farmer to take a photo of his products and add it to the counter in his personal account. Then you just have to wait, doing your own business when the customer writes. What concerns the customer - he chooses the right product fr om one of the many farmers, after which the farmer simply delivers the goods to him.

In general, organizing a business on the Internet is only gaining momentum. And the appearance of changes and new players, rules will play into our hands. We will be mobile and creative, perceive any unforeseen circumstances as an opportunity for growth and development.

The main services that the platform will provide:
• Based on AI, a crop forecast will be provided based on the collection of statistics on farm products and the climatic conditions of its area;
• Ability to place the actual advertising within the application;
• SMS or Email notification of orders;
• Chat to communicate directly with the farmer and the buyer;
• Creating farmer communities within the platform;
• A counter wh ere categories of products of farmers will be located;
• The ability to subscribe to the farmer, thereby always staying updated on new product updates;
• Obtaining achievements that will bring farmers to the top;
• And much more.

Competitors

Farmers markets

Direct competitors are similar platforms that buy and sell in the field of farming, but not all applications include useful services (described earlier), such as Farm House. Indirect competitors are grocery supermarkets, where natural and environmentally friendly products are NOT on sale.

Advantages or differentiators

Ease of Use, Fast Extensibility, General Availability

Factors contributing to the growth of the Farm House platform:
• Development of business coverage by the Internet;
• Development of payment systems;
• Attracting a larger audience of users due to convenient functions of the platform.

Farm House Business Platform Benefits:
• Quickly attract new customers due to the relevance of the application theme;
• Organization of payment for goods;
• Healthy competition;
• Minimizing fraudulent operation;
• Convenient functions for forecasting crops and compiling sales statistics;
• Association of farmers in groups for convenient communication.

Farm House Consumer Benefits:
• A wide selection of goods;
• Optimal prices;
• Convenience in shopping.

The main services that the platform will provide:
• Based on AI, a crop forecast will be provided based on the collection of statistics on farm products and the climatic conditions of its area;
• Ability to place the actual advertising within the application;
• SMS or Email notification of orders;
• Chat to communicate directly with the farmer and the buyer;
• Creating farmer communities within the platform;
• A counter where categories of products of farmers will be located;
• The ability to subscribe to the farmer, thereby always staying updated on new product updates;
• Obtaining achievements that will bring farmers to the top;
• And much more.

Finance


Investment in the opening of the electronic trading platform will be $ 121,110
Opening Investments
Registration 150 $
Development of electronic marketplace 62,400 $
Advertising company 10,800 $
Lease of premises 26,160 $
Purchase of equipment 8,400 $
Hosting 1,200 $
Variable Costs 12,000 $
Total 121,110 $

Business model

Farm House is a convenient platform for farmers of any field, which facilitates the communication of the customer and the supplier.
This application provides the opportunity to establish direct contact between the farmer and the customer (there is a chat for this), which greatly simplifies the implementation of the order and clarification of any nuances directly.
A convenient user interface allows you to quickly update your products and quickly place orders, thereby opening up prospects for increasing the number of users of this platform.

Dlya uproshcheniya zakaza v prilozhenii sushchestvuyet chat, kotoryy pozvolit napryamuyu svyazyvat'sya pokupatelyu s fermerom. Dlya fermerov budet mnogo udobnykh funktsiy, naprimer, statistika prodazh, prognoz khoroshego urozhaya i mnogoye drugoye, chto privedot k boleye komfortnomu pol'zovaniyu prilozheniyem.
To simplify the order, there is a chat in the application that will allow the buyer to directly contact the farmer. There will be many convenient functions for farmers, for example, sales statistics, a forecast of a good harvest and much more, which will lead to a more comfortable use of the application.

At the first stages, it is necessary to attract the maximum number of farmers who will place their products on our platform. After the writing of the Farm House project is over, you need to run an advertising company so that as many people as possible learn about this application. There are many ways, for example:
• Advertising on YouTube;
• Advertising on social networks such as VK, Facebook, Instagram, Viber, Classmates, etc .;
• Advertising on farmer forums.
For even more effective implementation of this project, cold calls, participation in forums will be carried out - all this will allow us to announce Farm House and attract attention.
To increase the number of users, various services will be included that will make the use of the application more comfortable.
The process of attracting users will be continuous. This is what will bring the main profit to the Farm House project.

Startup Stages:
• Register IP;
• rent a room;
• Purchase equipment and furniture;
• hire staff;
• Opening a bank account;
• Place outdoor advertising.
The aim of the project is to maximize profits by creating a universal e-commerce tool, expanding the range of services offered by ETP (Electronic Trading Platform) and increasing the client base.

ETP development:
In order to create a competitive platform, for this we will try to hire people who already have this experience in this field (programmers, designers and marketers). At this stage of project development, there are already 2 programmers (senior C # developer, middle UI (React.JS) developer).
The creation of the ETP includes:
• Development of API for registration and user authentication using modern data encryption methods;
• Development of project database architecture;
• Development of unique modules for the platform;
• Creating a project design;
• Creating a UI using modern technologies (React.JS, SignalR);
• Connection of payment systems and API banks as independent services.
• Configuring servers and hosting.
The creation process can take from 9 months to 1 year.

ETP Promotion:
Before the profit starts to come, you need to make it working and efficient.
You need to attract a competent marketer who will deal with this project from initial to subsequent promotion.
Before the project starts to bring the first money, it will take about 11 more months.

Money will be spent on

1.Project Registration
2.Dvelopment of an electronic sales platform
3.Advertising company
4.Premises for rent
5.Equipment purchase
6.Server rental
7.Variable costs

Offer for investor

Voiced at a meeting or in the negotiation process.

Risks

This type of business has a lot of nuances and pitfalls. However, provided that all the risks and everything is ready for an unforeseen situation.
The main risk is competition and lack of funding.
Today, there are already large trading platforms that have gained their credibility in the market and continue to expand.
A well-developed marketing policy, attracting highly qualified personnel will allow us to take our place in this niche and find our customers.
Another risk is unscrupulous performers. On the way to the project, we will need to work with various individuals who will perform certain functions. Often this will be online. Very often, this interaction is associated with violation of deadlines. And time in our business is a very expensive resource. In order to minimize this risk, we will draw up contracts where fines for violation of deadlines will be provided.
In general, organizing a business on the Internet is only gaining momentum. And the appearance of changes and new players, rules will play into our hands. We will be mobile and creative, perceive any unforeseen circumstances as an opportunity for growth and development.

Incubation/Acceleration programs accomplishment

no

Won the competition and other awards

no
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