Photo - Wandle, LLC

Wandle, LLC

Wandle – smart service to manage calls and notifications

Belarus, Minsk city
Market: Internet and IT
Stage of the project: Prototype or product is ready

Date of last change: 23.05.2018
Min investment
$  100.000
Total required
$ 500.000
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Our idea is to reduce the frequency of human interaction with the phone.
We are developing in three adjacent directions: Mobile tech. Big data. Artificial Intelligence.

Current Status

Wandle is a mobile application that automatically selects the desired alert mode depending on geolocation and time of the user considering a variety of factors, including such as: whether you are sleeping, driving a car or being at an event. To do this, the service uses machine learning, offering ready-made solutions based on analysis of user behavior with a smartphone.


We estimate the market B2C based on the number of active users of smartphones. who receive a large number of notifications and calls in daily life. According to the latest research from Strategy Analytics, global smartphone shipments grew 3 percent annually to hit a record 1.5 billion units in 2016. Mobile subscriptions are growing at around 4 percent year-on-year, reaching 7.6 billion in Q1 2017 by Ericsson Mobility Report.
There are billions of active Social Networks users, that was noted at the World Economic Forum. At the same time, the use of social networks, messengers and e-mail clients involves a large number of notifications.
Based on our own research, applications that have solutions that are partially adjacent to the Wandle have a total number of downloads in Google Play:
Do Not Disturb mode, 54 apps,10.4 - 32.9 mln downloads

Notifications managers, 34 apps, 91.6 - 120.6 mln downloads

Black List - Call Blocker, 60 apps, 181.6 - 822.9 mln downloads
Total number: 283.6M - 976.4 mln.

Problem or Opportunity

We noticed that the mobile phone of a modern user receives so many notifications (calls, push, messengers, email clients), therefore nowadays it is already difficult to manage them. And the number of messages is growing every day. For such intensive information flow it is necessary to implement a filtering algorithms which help to allocate really important notifications at this moment in this place.

Solution (product or service)

There are 5 special modes:

1. Managing notifications depending on time and place. The application analyzes your daily routine and can select the desired alert mode at the desired time interval depending on the user's geolocation.
2. Sleep mode. The program determines when the user is asleep, and at this time disables alerts. Important contacts and applications for the user will be added to the White List.
3. In the car mode. For users who are often behind the wheel, it is suggested to disable incoming notifications during driving above a certain speed or when Wandle is synchronizing with the car. In this case, the caller will receive an automatic SMS response.

4. Events. Wandle synchronizes with the user's calendars and on any event automatically sets the desired mode on the device.

5. Tickets. Already at the moment we cooperate with the largest ticket service in Belarus "ByCard" for various types of events. Thus, our service processes the information about the purchased ticket, and knows when the user will visit the concert, cinema, etc., thereby Wandle can be activated.


None of the existing services does not work in automatic mode based on artificial intelligence and with so many tasks. Among adjacent it is necessary to specify such solutions as:

1. IFTTT (10M+ installs, market valuation $170 million)
2. TrueCaller (100-500M installs, market valuation $1 billion)
3. Apus Message Center (10M -50M installs, market valuation $1billion)

Advantages or differentiators

Wandle analyzes the user's behavior with the device and notifications, and then automatically offer suitable customized solutions that can either be activated immediately or adjusted, which further makes AI Wandle more accurate. This is the main competitive advantage of our application. As the result, after some training period, the application will work "without a button" - without the user's participation in the configuration.


Founder’s investments in the beginning.
Seed investments from Solbeg Group inc.

Business model

1. Subcription business model - for a certain period, all the functionality is free. Upon the expiration of the free trial period, Wandle restricts access to certain functionalities (which specifically becomes clear at the stage of the a / b testing) and offers to open access for a limited period for a fee.
2. Automation of notifications for other services (messengers, social networks, email clients, etc.) - selling access to the API to other services for their internal automation of notifications for users. Select the desired alert mode. Context analysis. Sort priority of notifications.

Money will be spent on

Organizational operating expenses are not more than 10%.

About 40% marketing - 25% b2c, 15% sales department b2b

About 40% technical development.

10% other.

Won the competition and other awards

2nd place, Best Startup (by High Technology Park of Belarus), Minsk, 04/2017 -
3st place, Startup of the Year, Minsk, 12/2016 -
1st place, Startup Battle , Moscow, 02/2017 -
1st place, Startup Battle, Minsk, 10/2016 -
1st place, Best APP (by PushApp company), Moscow, 08/2016 -
1st place, Best Product (by LogoMachine company), Moscow, 09/2017 -
Prize place, Belarus ICT Start-up Award, Minsk, 04/2017 -
Victory of Wandle team in the battle of start-ups in Moscow for two days will make Minsk an international center for FinTech-technologies, 03/2017 -


Photo 1 - Wandle, LLC

Product Video

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Comments: 1
Jorge Templado
Привет, сэр / госпожа
Partities Investor предлагает личные займы в размере до 500 000 евро для физических лиц и до € 7 500 000 для компаний,
которые позволяют реализовать ваши проекты на привлекательных условиях.
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