Wandle – smart filtering notifications

Беларусь, город Минск
Отрасль: Интернет и ИТ
Стадия проекта: Готов прототип или продукт

Дата последнего изменения: 30.10.2017
Min инвестиция
$ 100.000
Всего необходимо
$ 500.000
equalizer 463 из 1000
Рассчитывается по оценкам и заполненности проекта (подробнее о рейтингах)
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Our idea is to reduce the frequency of human interaction with the phone.
We are developing in three adjacent directions: Mobile tech. Big data. Artificial Intelligence.

Текущее состояние

Wandle is in the open beta test stage in the Early Access category in Google Play. At the moment, the back-end part and the machine learning algorithms are being developed. The UI part and the design have also changed. We plan to launch MVP within two months.


We estimate the market B2C based on the number of active users of smartphones. who receive a large number of notifications and calls in daily life. According to the latest research from Strategy Analytics, global smartphone shipments grew 3 percent annually to hit a record 1.5 billion units in 2016. Mobile subscriptions are growing at around 4 percent year-on-year, reaching 7.6 billion in Q1 2017 by Ericsson Mobility Report.
There are billions of active Social Networks users, that was noted at the World Economic Forum. At the same time, the use of social networks, messengers and e-mail clients involves a large number of notifications.
Based on our own research, applications that have solutions that are partially adjacent to the Wandle have a total number of downloads in Google Play:
Do Not Disturb mode, 54 apps,10.4 - 32.9 mln downloads

Notifications managers, 34 apps, 91.6 - 120.6 mln downloads

Black List - Call Blocker, 60 apps, 181.6 - 822.9 mln downloads
Total number: 283.6M - 976.4 mln.

Проблема или Возможность

We noticed that the mobile phone of a modern user receives so many notifications (calls, push, messengers, email clients), therefore nowadays it is already difficult to manage them. And the number of messages is growing every day. For such intensive information flow it is necessary to implement a filtering algorithms which help to allocate really important notifications at this moment in this place.

Решение (Продукт или Услуга)

Wandle smart filtering service for notifications based on artificial intelligence.
After analyzing the user's behavior, Wandle sorts the notifications by importance.

There are 5 special modes:

1. Managing notifications depending on time and place. The application analyzes your daily routine and can select the desired alert mode at the desired time interval depending on the user's geolocation.
2. Sleep mode. The program determines when the user is asleep, and at this time disables alerts. Important contacts and applications for the user will be added to the White List.
3. In the car mode. For users who are often behind the wheel, it is suggested to disable incoming notifications during driving above a certain speed or when Wandle is synchronizing with the car. In this case, the caller will receive an automatic SMS response.

4. Events. Wandle synchronizes with the user's calendars and on any event automatically sets the desired mode on the device.

5. Tickets. Already at the moment we cooperate with the largest ticket service in Belarus "ByCard" for various types of events. Thus, our service processes the information about the purchased ticket, and knows when the user will visit the concert, cinema, etc., thereby Wandle can be activated.


None of the existing services does not work in automatic mode based on artificial intelligence and with so many tasks. Among adjacent it is necessary to specify such solutions as:

1. IFTTT (10M+ installs, market valuation $170 million)
2. TrueCaller (100-500M installs, market valuation $1 billion)
3. Apus Message Center (10M -50M installs, market valuation $1billion)

Преимущества или дифференциаторы

Wandle analyzes the user's behavior with the device and notifications, and then automatically offer suitable customized solutions that can either be activated immediately or adjusted, which further makes AI Wandle more accurate. This is the main competitive advantage of our application. As the result, after some training period, the application will work "without a button" - without the user's participation in the configuration.


UA ( user acquisition ) - 1 000 000
C1 - conversion to the first purchase - 5%
Buyers - 50 000
Av. price - 4.00
APC - number of repeat purchases - 6
ARPPU (Average Revenue Per Paying) User - 24.00
ARPU-(Average Revenue Per User) - 1.20
CPA - cost of attracting one user - 0.50
ARPU - CPA - 0.70
Profit - 700.000


1. Subcription business model - for a certain period, all the functionality is free. Upon the expiration of the free trial period, Wandle restricts access to certain functionalities (which specifically becomes clear at the stage of the a / b testing) and offers to open access for a limited period for a fee.
2. Automation of notifications for other services (messengers, social networks, email clients, etc.) - selling access to the API to other services for their internal automation of notifications for users. Select the desired alert mode. Context analysis. Sort priority of notifications.

Целевое назначение инвестиций

Organizational operating expenses are not more than 10%.

About 40% marketing - 25% b2c, 15% sales department b2b

About 40% technical development.

10% other.

Предложение инвестору

In A-Round we expect to raise $ 350,000 for the sale of the company's share. Proposals will be negotiated directly with potential investors.


The main risks are the cost of bringing to market a full-fledged product and a large number of competitors, coupled with the potential complexity of implementing a business model.

Прохождение Инкубационных/Акселерационных программ

Courses of innovative entrepreneurship at the High-Tech Park (2015)

Победы в Конкурсах и другие награды

2nd place, Best Startup (by High Technology Park of Belarus), Minsk, 04/2017 -
3st place, Startup of the Year, Minsk, 12/2016 -
1st place, Startup Battle , Moscow, 02/2017 -
1st place, Startup Battle, Minsk, 10/2016 -
1st place, Best APP (by PushApp company), Moscow, 08/2016 -
1st place, Best Product (by LogoMachine company), Moscow, 09/2017 -
Prize place, Belarus ICT Start-up Award, Minsk, 04/2017 -
Victory of Wandle team in the battle of start-ups in Moscow for two days will make Minsk an international center for FinTech-technologies, 03/2017 -



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